NATIONAL ARTS PUBLICATION DATABASE (NAPD)
The Effects of Mass Markets on Artistic Quality
Author: Owen, Virginia Lee
Publication Year: 1978
Media Type: Report
Summary:
Abstract:
Historically artists produced for a limited market of wealthy patrons. The potential for exploitation of a mass market as we know it simply didn't exist. Ever growing number of modern patrons, however, tempt artists to produce ever growing number of works of arts - even with a major sacrifice in quality. These number further provide a market for marginal artists. The decision to produce more which is 'worth less' but which sells for higher and higher prices is both rational explainable in the light of economic analysis. (p. 38)
Arts & Intersections:
Categories: Visual Art
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