Author: Green, Alan C. and Ambler, Nancy Morison

Publication Year: 1979

Media Type: Report

Summary:

The development of financial resources - whether monetary or in-kind contributions, informal consultations, formal partnerships, or technical assistance - is crucial if school arts programs are to continue and expand in scope. The process of resource development - whether for the arts, education, health, recreation or other human benefit - is in part a science and in large part an art.

Abstract:

The development of financial resources - whether monetary or in-kind contributions, informal consultations, formal partnerships, or technical assistance - is crucial if school arts programs are to continue and expand in scope. The process of resource development - whether for the arts, education, health, recreation or other human benefit - is in part a science and in large part an art.

We offer here suggestions gleaned from the literature of the field and from the experiences of those who, challenged, have succeeded in resource development. As you probably know, and will strongly suspect after reading this monograph, resource development is time-consuming and hard work. However, you can begin the task with some confidence. The chances of meeting realistic development goals are not as bleak as the national economy might imply. (p. 5)

CONTENTS
An introduction.

Part I. Resources and development strategies.

School districts.
Arts organizations and institutions.
Special events and admission fees.
Direct mail.
Individuals.
Associations and clubs.
Businesses and corporations.
Unions.
Foundations.
State and local arts councils.
State and local government agencies.
Federal agencies.

Part II. A catalog of development hints.

Know thyself.
Know thy program.
Know thy sponsor.
Start small and grow.
Networking.
A funding mix is important.
Plan ahead for your campaign.
That first impression.
Let your program speak for itself.
Leverage.
A big thank you.
Why hide your light?
In conclusion.

Arts & Intersections:

Categories: Fundraising