Author: Arts NSW

Publication Year:

Media Type: Report

Summary:

The Cultural Tourism Toolkit is designed to assist small regional communities to enhance, profile and package their cultural offering. It has the dual aim of encouraging the growth of regional arts and culture and making them a vital part of the visitor experience.

Abstract:

For regional NSW, cultural tourism represents a great opportunity. Cultural tourism can mean increased audiences for local events, more visitors to local galleries and museums, and greater support for local arts practitioners.

Cultural tourism can also bring broader economic benefits – for small businesses such as café owners and accommodation providers, taxi drivers and petrol stations – through increased visitor numbers and longer visitor stays.

Beyond the economic benefits, showcasing arts and culture can have a significant influence on building community and making people feel proud of their town or region.
The Cultural Tourism Toolkit is designed to assist small regional communities to enhance, profile and package their cultural offering. It  has the dual aim of encouraging the growth of regional arts and culture and making them a vital part of the visitor experience.

The Toolkit makes practical suggestions to support planning for cultural tourism and recommends other useful resources. It also includes a number of case studies that show the different ways towns and regions are promoting their arts and culture to tourists.

The Toolkit assists:

• small arts and cultural organisations, such as volunteer-run museums, historical societies, musical groups, local artist co-ops/galleries or craft studios;
• coordinating organisations such as local councils, especially those who may not yet have a destination strategy in place.
• individual practitioners or businesses, helping them to build their offer, work together effectively and communicate better to increase patronage or attract more visitors. [Introduction p.3]

Arts & Intersections:

Categories: Tourism, Economic Impact, Cultural Planning