Author: Massachusetts Cutural Alliance

Publication Year: 1981

Media Type: Report

Summary:

Abstract:

The issues surrounding the development and implementation of public policy were addressed from several angles: representatives of government, business and the cultural community each presented their story and suggestions for a sound cultural life in Massachusetts. The messages all emphasized that each cultural organization must take responsibility to insure its own continued growth and success. Conference participants were urged to consider their role in the establishment of a clear public policy on the local, state and federal levels.

The onslaught of Reaganomics was approached through roundtable discussions featuring speakers who represent all sectors of the community. Now more than ever, other non-profit organizations present stiff competition for cultural groups for a fair share of the contribution dollar. Business leaders offered sound suggestions to conference participants on attracting corporate contributions. Each speaker reiterated the attitudes of the business community about the need for cultural well-being and urged cultural organizations to present a strong business-like, rationale for cultural support.

Media relations are an ongoing issue for any cultural group. Since their attitudes and opinions largely shape the public's perception of the arts, local media experts were invited to the Conference to present their views on the cultural environment in Massachusetts. Constructive advice was conveyed, particularly on how cultural groups can use their marketing and Public awareness efforts to respond to media opinion.

CONTENTS
Cultural feast or famine?
Who will make the difference?
The Conference.
The Alliance.

Conference agenda.
     William I. Carmen, Partner, Laventhol & Horwath.

Opening remarks: 
     Burton I. Woolf, Executive Director, Massachusetts Cultural Alliance.

Keynote address: 
     More than Tonto....
          Charles Christopher Mark, Editor and Publisher, Arts Reporting Service,  
          Washington, DC

Summary of Roundtable discussions:
     The other non-profits: Unexpected competition?

     Reagonomics in Massachusetts, Part 1:
          More corporate philanthropy?
          What do the culture watchers see?
          Making sure we don't starve

Presentation: 
     You gotta have arts campaign. 
          Sy Yanoff, Vice President and General Manager,WBZ-TV, Boston

Keynote address: 
     The arts and public policy: It's time for a change. 
          Anthony S. Keller, Former Executive Director, Connecticut Commission on the
          Arts

Can the public and private sectors be Partners? 
     Vernon Alden, Chairman, Massachusetts Council on the Arts & Humanities. 
     Nancy Perkins, Director of Business and Arts Project, Massachusetts Council on
     the Arts & Humanities.

Summary of Roundtable discussion: 
     Reagonomics in Massachusetts, Part 2: 
          More corporate support for culture?

Summary of closing remarks: 
     Where do we go from here? 
          John Marttila, Martilla & Kiley, and President, Massachusetts Cultural Alliance.

Conference registrants.
Alliance membership list.

Arts & Intersections:

Categories: Community Development