Author: McCormick, Rosemary

Publication Year:

Media Type: Report

Summary:

The primary objective of MSA’s travel and tourism white paper series is to provide education and resources to increase visitation to museums and increase business at museum stores.

Abstract:

The primary objective of MSA’s travel and tourism white paper series is to provide education and resources to increase visitation to museums and increase business at museum stores.

The MSA tourism white papers preceding this issue have provided strategies to better understand the link between retail and cultural tourism to build your organization’s tourism business. The content provides measurable and actionable steps to take full advantage of the many opportunities to position cultural and heritage attractions in the global tourism arena. This white paper reports on the results of a market research study conducted in 2009 that is the first of its kind in defining the cultural and heritage traveler.

Arts & Intersections: Tourism

Categories: Tourism, International, Economic Impact