Author: Andreasen, Alan R. and Belk, Russell W.

Publication Year: 1976

Media Type: Report

Summary:

This study was designed to provide insights into how managers of arts and cultural organizations can ...make arts and cultural activities more widely available to millions of Americans. Data were collected on past and likely future attendance at symphony and theater in four Southern cities: Atlanta, Georgia; Memphis, Tennessee; Columbia, South Carolina; and Baton Rouge, Louisiana. Responses to proposed changes in arts offerings were solicited; and these responses, as well as the attendance data, were analyzed using attitude and lifestyle concepts recently introduced into marketing studies in the business sector. This paper will concentrate primarily on the portion of the analysis dealing with future attendance and responses to the proposed changes in arts offerings. (p. 13).

Abstract: This study was designed to provide insights into how managers of arts and cultural organizations can ...make arts and cultural activities more widely available to millions of Americans. Data were collected on past and likely future attendance at symphony and theater in four Southern cities: Atlanta, Georgia; Memphis, Tennessee; Columbia, South Carolina; and Baton Rouge, Louisiana. Responses to proposed changes in arts offerings were solicited; and these responses, as well as the attendance data, were analyzed using attitude and lifestyle concepts recently introduced into marketing studies in the business sector. This paper will concentrate primarily on the portion of the analysis dealing with future attendance and responses to the proposed changes in arts offerings. (p. 13).

Arts & Intersections:

Categories: Participation