NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Comrades in Arts: Cultural and Corporate Groups Hope Partnership Will Boost Performance

Author: Dezell, Maureen

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Media Type: Periodical (article)

Summary:

This in-depth news article discusses corporate sponsorship of the arts. Corporate partnerships are designed to meet the interests of both the sponsoring organization and nonprofit institution. Arts organizations welcome the support, especially since government subsidies have declined, and companies use these sponsorships as marketing vehicles. However, some express concern that private-sector support of the arts could taint arts originality and intent. Others state that corporate sponsorship is unavailable to many arts organizations and may, in some cases, be inappropriate.

Abstract:

This in-depth news article discusses corporate sponsorship of the arts. Corporate partnerships are designed to meet the interests of both the sponsoring organization and nonprofit institution. Arts organizations welcome the support, especially since government subsidies have declined, and companies use these sponsorships as marketing vehicles. However, some express concern that private-sector support of the arts could taint arts originality and intent. Others state that corporate sponsorship is unavailable to many arts organizations and may, in some cases, be inappropriate.

http://forums.transnationale.org/viewtopic.php?p=2498

Arts & Intersections:

Categories: Private Sector, Funding

ADDITIONAL BIBLIOGRAPHICAL INFORMATION

Series Title: The Boston Globe

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