Author: MacLaughlin, Steve

Publication Year: 2015

Media Type: Report

Summary:

The Charitable Giving Report leverages findings from The Blackbaud Index to provide the largest analysis of overall and online giving data in the nonprofit sector. The aim of the Report is to provide a benchmark for giving and help inform nonprofits’ fundraising strategies in 2015.

Abstract:

The Charitable Giving Report includes overall giving data from 4,798 nonprofit organizations representing $16.2 billion in total fundraising from 2014. The Report also includes online giving data from 3,724 nonprofits representing $2 billion in online fundraising from 2014.

Significant work has gone into building the analysis model and making sure the data meets strict requirements. This includes collecting giving data on a monthly basis over a period of 24 months, checking and rechecking for anomalies, classifying each organization by sector using the National Taxonomy of Exempt Entities (NTEE) code, matching and retrieving reported total revenue information, and applying statistical expertise to the data.

In addition to this year-in-review Report, The Blackbaud Index is updated on a monthly basis to showcase the latest charitable giving trends. Visit www.blackbaud.com/blackbaudindex for additional insight, to chart your organization’s performance against the Index, and to sign up for free monthly fundraising alerts.

Arts & Intersections:

Categories: Fundraising