Author: Manoff, Robert Karl

Publication Year: 1981

Media Type: Report

Summary:

The main point for arts organizations to realize is that the cable business can change quickly and dramatically. For this reason, among others, the material contained herein should not be considered the final word on the subject of cable and the arts. But even if cable television is not the bonanza that many arts organizations hoped it would be, the multiple new media now available do present some possibilities for visibility and new sources of income.

Abstract:

The main point for arts organizations to realize is that the cable business can change quickly and dramatically. For this reason, among others, the material contained herein should not be considered the final word on the subject of cable and the arts. But even if cable television is not the bonanza that many arts organizations hoped it would be, the multiple new media now available do present some possibilities for visibility and new sources of income. Artists and arts administrators will still need information about negotiating and financing deals for media projects, whether they are considering licensing videodisc rights, distributing a program to foreign broadcast markets, or making a sale to public television. If your arts organization is investigating television production as part of its future, much of the information contained in this transcript will be pertinent, if only to demonstrate the complexity of such arrangements and the immense amount of information needed to protect yourself and maximize the benefits from your media ventures. (p. i)

CONTENTS
Introduction.
Cultural cable update.
Making a deal.
Negotiating a contract.
Budgeting.
Financing a deal.
Creative considerations.
Appendices:
    Hypothetical.
    Panelist biographies.
    Conference registrants.

Arts & Intersections:

Categories: Technology and Innovation, Legal Issues