Author: Kuendig, Leonore
Publication Year: 1971
Media Type: Report
Summary:
The manager of a regional theatre considers whether more money should be invested in his productions or in the marketing of the theatre, in the context of reviewing his overall product and market situation. (p. 4). This case was written by Leonore Kuendig under the direction of Stephen A. Greyser.
Abstract: The manager of a regional theatre considers whether more money should be invested in his productions or in the marketing of the theatre, in the context of reviewing his overall product and market situation. (p. 4). This case was written by Leonore Kuendig under the direction of Stephen A. Greyser.
Arts & Intersections:
Categories: Performing Arts Organizations
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN:
Pages: 14
Resources:
PUBLISHER INFORMATION
Name: Institute of Arts Administration
Website URL: