NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Audience Development Survey: Brooklyn Academy of Music

Author: New York Interface Development Project

Publication Year: 1975

Media Type: Report

Summary:

It was partly to identify this stratum of the population that we embarked on our survey. What kinds of people in Brooklyn attend cultural performances? What are their preferences and tastes in performances and art forms? Among these people, how many know about the Brooklyn Academy of Music? How many have actually seen productions at BAM? How is BAM doing vis a vis Lincoln Center as a cultural attraction for Brooklynites?

Abstract:

It was partly to identify this stratum of the population that we embarked on our survey. What kinds of people in Brooklyn attend cultural performances? What are their preferences and tastes in performances and art forms? Among these people, how many know about the Brooklyn Academy of Music? How many have actually seen productions at BAM? How is BAM doing vis a vis Lincoln Center as a cultural attraction for Brooklynites? How do Brooklyn residents get to performances? How frequently do they go to restaurants? How important a consideration is parking for them? What do they know about BAM; are their perceptions accurate? How important a part does fear of crime play in deterring people from coming to BAM? What newspapers and magazines do culturally active Brooklyn families read? Where do they look for program information? Where do they live?

CONTENTS
The Brooklyn audience - demography:
     Race, ethnicity and religion.
     Income and occupational status.
     Brooklyn's perceptions of BAM [Brooklyn Academy of Music].
The Brooklyn audience - habit and preference:
     Driving and parking.
     Restaurants.
     Travel patterns.
     Children's performances.
The Brooklyn audience - media exposure:
     Newspapers and magazines.
     Radio.
The Brooklyn audience - Credit cards and charge accounts.
Recommendations.
Appendix:
     1. The sample and the survey.
     2. Schedule A and B survey questionnaire.
     3. Brooklyn pin map.

Arts & Intersections:

Categories: Participation

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Pages: 31

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