Author: National Endowment for the Arts, Research Division

Publication Year: 1982

Media Type: Book

Summary:

Abstract:

The study reported in this chapter responds to several specific objectives that have had wide recognition in the arts community: to broaden the audience for the performing arts; to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts; to find the best predictors of arts attendance; and to develop strategies that will appeal to those who, by these predictors, are potential attenders. Such a study was needed because little has been known up to the present about why some persons become arts attenders and others do not, and about how the arts can attract greater patronage from nonattenders or infrequent attenders. (p. 227-240)

CONTENTS
Introduction.
Methodology.
Past and future attendance.
Associational approach to future attendance.

Arts & Intersections:

Categories: Participation