NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Arts Programming, Financing and Marketing: Profile Survey 9-B, 1980-81 Season

Author: Miller, Beth

Publication Year: 1981

Media Type: Report

Summary:

Abstract:

CONTENTS
Highlights.

Section 1. Methodology:
                     The population.
                     Representativeness of the sample.
                     Analysis.

Section 2. Characteristics of the responding institutions:
                     Colleges and universities.
                     Educational level.
                     Student enrollment.
                     Performing arts program divisional assignment.
                     Responsibility for programming by divisional assignment.
                     Nonprofit organizations.
                     Workers in organizations.
                     Paid staff.
                     Volunteer workers.
                     Written job descriptions for workers.
                     Job descriptions by divisional assignment of program.

Section 3. Facilities.

Section 4. Performing arts program:
                     The program.
                     Types of performances.
                     Regional variation in programs.
                     Programming policies.
                     Program decision making.
                     Programming services in the community.
                     Presentation of dance companies sponsored by NEA.

Section 5. Finance: 
                     Income and expenses.
                     Ticket revenue.
                     Artist fees.
                     Other direct costs.
                     Sources of organizational income.
                     In-Kind contributions.
                     Financial policies.
                     Endowment funds.
                     Funding and spending changes.

Section 6. Marketing:
                     Marketing policies.
                     Advertising and promotions.
                     Marketing research.
                     Ticket policies.
                     The market.
                     Attendance per performance
                     Attendance as a percent of capacity.
                     Attendance by program type.
                     Student attendance.

Appendix 1. Cover letter and questionnaire form.
Appendix 2. Regional groupings of states.
Appendix 3. Regional program variation.
Appendix 4. Program type comparisons with previous profile surveys.
Appendix 5. Comparative summary of data by type of performing arts events.

Arts & Intersections:

Categories: Fundraising

ADDITIONAL BIBLIOGRAPHICAL INFORMATION

Series Title:

Edition:

URL:

SBN/ISSN:

Pages: 112

Resources:

PUBLISHER INFORMATION

Name: Association of Performing Arts Professionals

Website URL: http://www.artspresenters.org