Author: Reiss, Alvin H.

Publication Year: 1978

Media Type: Book

Summary:

The Arts Management Reader brings together the best of Arts Management with carefully chosen case histories, and how-to articles that are both timely and permanently useful. This book demonstrates proven-successful ways of promoting and funding the arts, including chapters on organization and structure, effective communications systems, how to raise funds, where to look and whom to ask for volunteer assistance, how to build audiences, and how to engineer successful promotion campaigns. Also included are chronologies of historic developments in the arts and concise information on pertinent books, reports, and studies.

Abstract:

The Arts Management Reader brings together the best of Arts Management with carefully chosen case histories, and how-to articles that are both timely and permanently useful. This book demonstrates proven-successful ways of promoting and funding the arts, including chapters on organization and structure, effective communications systems, how to raise funds, where to look and whom to ask for volunteer assistance, how to build audiences, and how to engineer successful promotion campaigns. Also included are chronologies of historic developments in the arts and concise information on pertinent books, reports, and studies. (jacket)

CONTENTS
Foreword by Kitty Carlisle Hart.
Preface.
Acknowledgements.

1. The arts organization: 
         Techniques of management.
         Board of directors.
         The individual artist.
         Membership.
         Volunteers.
         Arts administration and training.
         Chronological developments in management training.
         Arts management abroad.

2. Operations and communications:
         Visuals and printed materials.
         Film and audio.
         Direct mail.
         Arts facilities.
         Chronology of building developments in the arts.

3. Funding the arts:
         The economic view.
         Planning and developing fund-raising [fundraising] campaigns.
         Case studies in fund raising.
         Sports aid arts.
         Merchandise sales.
         Tapping donors.

4. Government and the arts:
         Cities.
         States.
         Counties.
         Canada.
         Federal government - a chronology of developments.

5. Business and the arts:
         Rationale for support.
         Labor.
         Volunteer executive help.
         Free goods and services.
         Retailers aid arts.
         Travel and tourism.
         Promotional and program support.
         Banking help.
         Business funding of arts programs.
         Organized forces of business support.
         A chronology of business arts developments.

6. Reaching audiences:
         Business arts audiences.
         Tickets and subscriptions.
         A chronology of ticket-selling and subscription techniques.

7. Public relations in the arts:
         Publicity tactics and techniques and press relations.
         Promotional efforts.
         Radio and television.
         Advertising.

8. The arts and education:
         Universities and the arts.
         Reaching students.
         A chronology of arts-in-education developments.

9. The arts and society:
         Recognition of the arts.
         Community-wide activities.
         The arts service industry.
         Reaching out for special audiences - A chronology of developments.

10. The arts bookshelf:
         Studies and surveys.
         Chronological review of books and periodicals.
         A checklist of relevant articles - 1969-1978 [bibliography].

Notes on contributors.
Index.

Arts & Intersections:

Categories: Organizational Planning