Author: Reiss, Alvin H.

Publication Year: 1973

Media Type: Book

Summary:

The new, updated handbook, with selective material drawn from the 79 issues of Arts Management published between February 1962 and February 1973 is a carefully organized compendium of practical information. A new section included in this revised edition focuses on publications of direct interest to the arts administrator. Following chapter ten, for example, there is a series of articles about books and reports published between 1969 nd 1973 which may be useful as an annotated bibliography. Also included is the popular Newsletter feature, Checklist, which carries year by year listings of relevant newspaper and magazine articles published between 1969 and 1973.

Abstract:

The new, updated handbook, with selective material drawn from the 79 issues of Arts Management published between February 1962 and February 1973 is a carefully organized compendium of practical information. A new section included in this revised edition focuses on publications of direct interest to the arts administrator. Following chapter ten, for example, there is a series of articles about books and reports published between 1969 nd 1973 which may be useful as an annotated bibliography. Also included is the popular Newsletter feature, Checklist, which carries year by year listings of relevant newspaper and magazine articles published between 1969 and 1973.

The handbook is shaped to meet the needs of today's and tomorrow's cultural administrators, who will find within it, precedents and ideas to help them resolve the chronic problems inherent in managing an arts organization - how to raise funds, how to promote programs, how to attract audiences, or how to organize a board of directors. To facilitate its use, material has been grouped into five basic sections, each containing one or more related chapters. For maximum readability and pragmatic value, illustrative case histories often immediately follow theoretical or how to articles on the same subject. (p. 3)

CONTENTS
Preface by Nancy Hanks.
About the author.
Introduction.

Part 1. Economics and sociology.

 Chapter 1. Money matters: 
                       The economic picture.
                       Fund-raising [fundraising] techniques.
                       Fund-raising case studies.

 Chapter 2. Audiences and programs: 
                       The audience - Measuring and analyzing it.
                       Building new audiences.
                       The arts and society.

Part 2. Arts organizations and management.

 Chapter 3. The organization: 
                       The board of directors.
                       Membership.
                       Volunteers.
                       Administrators and management training.
                       Service organizations.

 Chapter 4. Operations: 
                       Management techniques.
                       Free goods and services.
                       Visuals - Films and audio.
                       Printed matter and direct mail.
                       Tickets and subscriptions.

 Chapter 5. Facilities for the arts: Housing the arts.

Part 3. Public relations in the arts:

 Chapter 6. Press and publicity:
                       Publicity tools and techniques.
                       Working with the press.
                       Radio and television.

 Chapter 7. Promotion: 
                       Promoting organizations and events.
                       Publicity and promotion case studies.
                       Advertising.

Part 4. Business and the arts.

 Chapter 8. Corporate support: 
                       The rationale and the organized forces.
                       Corporate donations, program sponsorship and commercial
                       involvement.
                       Free services and promotional help.

Part 5. The arts and the community - Private, governmental and educational.

 Chapter 9. Government and private: 
                       The city.
                       The county.
                       The state.
                       National and international.

 Chapter 10. Education and the arts: 
                        The college cultural market.
                        Elementary and secondary schools.
                        Chronological review of books and reports.
                        Checklist - Relevant reading [bibliography].

Biographical notes on contributors.
Key to article publications date.
Index.

Arts & Intersections:

Categories: Organizational Planning