Author: Research and Programming Services

Publication Year: 1976

Media Type: Report

Summary:

The extensive material collected during this planning study, however, can be so helpful in understanding the decision-making processes on arts and cultural subjects in the media that this condensation of the final report has been prepared for general distribution.

Abstract:

The extensive material collected during this planning study, however, can be so helpful in understanding the decision-making processes on arts and cultural subjects in the media that this condensation of the final report has been prepared for general distribution.

This study presents information on the following questions:

• How is the phrase arts and cultural programming understood by key executives
• What terminology is used to describe the broadcasting that includes significant programming about arts and cultural subjects?
• What kinds of programs are designated by the broadcasting industry as arts and cultural?
• How do the funds for arts and cultural programming compare with funds provided for other types of programming?
• How many hours have been devoted to arts and cultural programming in the past calendar year in relation to total hours?
• What is the method of determining audience for such programming?
• What means of support are found for such programming?
• What kinds of programs would be used if they were available?

CONTENTS
Summary and conclusions.

Television:
     Key decision-making positions.
     Commercial television.
     Public television.
     Sponsors and underwriters.
     Producers.
     Art and culture and television terminology.
     Support for arts and culture.
     Methods of estimating audiences.
     National Neilsen ratings.
     Local market ratings (Arbitron and Neilsen).
     Local metered markets.
     Other audience measurements.
     Some final notes about ratings.
What arts and cultural materials could be used if available?
Estimates of the amount of arts and cultural material broadcast.

Radio:
     Key decision-making positions.
     Arts and culture and radio terminology.
     Sources of support for arts and cultural programming.
     Commercial radio.
     Public radio.
     Determining audiences for arts and cultural programming.
     The Arbitron Service.
     Special studies of classical music listeners.
What arts and cultural materials would be used by broadcasters if they were available? Preliminary estimates of the amounts of arts and cultural material broadcast.

Arts & Intersections:

Categories: Community Development