Author: Sellner, Judith Broder

Publication Year: 1981

Media Type: Book

Summary:

Paper presented at Conference on the Economic Impact of the Arts, sponsored by Cornell University, Graduate School of Business and Public Administration, held in Ithaca, New York, May 27-28, 1981.

Abstract:

Paper presented at Conference on the Economic Impact of the Arts, sponsored by Cornell University, Graduate School of Business and Public Administration, held in Ithaca, New York, May 27-28, 1981.

If, as economists tell us, the business of business is business, or the maximization of profits, then business and the arts are indeed partners in the economy. That many corporations have accepted this viewpoint is evident from their support of the arts; in the U.S. this support has steadily risen over the years. An executive for SCM Corporation explained it this way: We do it because it's good for the arts, it's good for the millions of people who get pleasure viewing great works of art, and, not least, it's good for SCM. SCM isn't exactly a household word like GE, RCA or IBM, so it's a big plus if the first time a person hears or sees the SCM name it's connected with sponsorship of an exhibition. And that recognition is enhanced if we sponsor superior exhibitions at prestigious institutions. We are very interested in getting media coverage to extend that recognition. (p. 14-21)

Arts & Intersections:

Categories: Creative Economies