Author: Pick, John

Publication Year: 1979

Media Type: Book

Summary:

Published in the U.S. by E. and F. N. Spon in association with Methuen, Inc.|In a society with increasing leisure time, the arts administrator has become a powerful figure. As a local authority leisure officer, member of the Arts Council, manager of a civic hall, arts centre, gallery or theatre, TV executive, agent, etc., he is a member of the newly recognized profession which decides what arts to present, to whom and why.

Abstract:

Published in the U.S. by E. and F. N. Spon in association with Methuen, Inc. In a society with increasing leisure time, the arts administrator has become a powerful figure. As a local authority leisure officer, member of the Arts Council, manager of a civic hall, arts centre, gallery or theatre, TV executive, agent, etc., he is a member of the newly recognized profession which decides what arts to present, to whom and why. Taking a wide definition of the 'arts' the diverse role of the arts administrator - as distinct from the business administrator - is presented in its historical, social and practical context. Drawing on his long experience as an administrator and teacher in the arts, the author highlights the confused and often contradictory philosophies with which the administrator must come to terms and the skills he must use to do so. The experiences of practising administrators are quoted extensively and Dr. Hedley Marshall - formerly Associate Director of the Institute of Local Government Studies and a member of the Arts Council - has contributed a chapter on local authorities and the arts.

The book includes fifteen case studies on a variety of problems commonly encountered in arts administration, such as pricing, programming and marketing. Suggested answers and approaches to the questions which arise are given. Arts Administration is a book for students, for those engaged in administering the arts and for anyone concerned with the arts in contemporary society. (back cover)

CONTENTS
Preface.

1. What is arts administration:
           1.1 Role.
           1.2 Behaviour [behavior].

2. The context:
           2.1 Making the arts generally accessible.
           2.2 Local and minority arts.
           2.3 Preserving the heritage arts.
           2.4 The growth of the community arts and arts centres [centers].
           2.5 In context.

3. The artists:
           3.1 Artistic temperament.

4. Audiences:
           4.1 Attendances.
           4.2 Marketing and the audience.
           4.3 The administrator and the total audience.
           4.4 Audience as mass.

5. The place and the time:
           5.1 Buildings.
           5.2 Location and front.
           5.3. Time.

6. Government support:
           6.1 The Arts Council of Great Britain.
           6.2 The Scottish Arts Council.
           6.3 The Welsh Arts Council.
           6.4 Regional art associations.
           6.5 British Film Institute.
           6.6 Conclusion.

7. Local authority support.

8. Money; The box office: 
           8.1 Tourists and box office.
           8.2 Tickets and selling.

9. Money; the other sources:
           9.1 Sale and hire.
           9.2 Sponsorship.
           9.3 Fund raising.
           9.4 Foyer sales.
           9.5 Private patronage.
           9.6 Lotteries.
           9.7 Trusts and foundation.

10. The contract: 
         10.1 The administrator and the art form.
         10.2 Size.
         10.3 The total contract.

11. Training and the profession: 
         11.1 Career structure.
         11.2 The future.

12. Case studies: 
         12.1   Siting.
         12.2   Planning a tour.
         12.3   Budget and seat pricing.
         12.4   Pricing pottery.
         12.5   Marketing for the many.
         12.6   The knock-on effect.
         12.7   Contracts.
         12.8   Public complaint.
         12.9   Company estimates.
         12.10 Controlling the box office income.
         12.11 Cash flow.
         12.12 Balancing the books.
         12.13 Industrial sponsorship.
         12.14 Making a grant application.
         12.15 Artist as administrator.
                   Approaches to answers.

Appendices:
     1. Addresses for the administrator;
     2. Book list [bibliography].
Index.

Arts & Intersections:

Categories: Professional Development, Leadership, Community Development