Author: Hirsch, Paul M. and Davis, Harry L.

Publication Year: 1979

Media Type: Book

Summary:

Using data from research and consulting projects in and around Chicago, the authors show that there is little involvement or concern with marketing strategies among arts administrators. They show that the very organizational structure of arts institutions prevents a marketing approach. They trace the ways in which they usually closed decision-making processes become slowly more open to marketing personal and their ideas as arts organizations and artists become increasingly in need of private funds and support.

Abstract:

Using data from research and consulting projects in and around Chicago, the authors show that there is little involvement or concern with marketing strategies among arts administrators. They show that the very organizational structure of arts institutions prevents a marketing approach. They trace the ways in which they usually closed decision-making processes become slowly more open to marketing personal and their ideas as arts organizations and artists become increasingly in need of private funds and support.

CONTENTS
Introduction.
Marketing and Elite arts organizations.
Marketing, constituencies and intraorganizational politics.
Conclusion.
References.

Arts & Intersections:

Categories: Fundraising