Author: Troy, Kathryn

Publication Year: 1978

Media Type: Book

Summary:

Research report for corporate contributions for the year 1977, prepared by the Conference Board, Division of Public Affairs Research and cosponsored with the Council for Financial Aid to Education.

Abstract:

Research report for corporate contributions for the year 1977, prepared by the Conference Board, Division of Public Affairs Research and cosponsored with the Council for Financial Aid to Education.

CONTENTS
About this report: 
     Definitions.
     Survey Biases.
Foreword.

1. Perspective - Contributions measurement and the corporate social role:

Use of ratios and their significance:
     The five-percent ratio, The one-percent ratio, Assumptions underlying
     the use of ratios.
Goals, ratios and the purpose of corporate philanthropy:
     Meeting the needs of the third sector, Demands on corporate
     resources, What corporations are doing, Corporate stake in the third
     sector.

2. Focus - The contributions budget:

The basic mechanism - corporate foundation and direct giving.
The scope of giving.
The rate of giving.
Percentile ranking.
Leadership.
The averages:
     Industry class, Assets, Number of employees.

3. Focus - The beneficiaries of corporate support:

Health and welfare.
Education.
Culture and art.
Civic activities.
Other activities.
Capital grants.
Overseas giving.

Appendix:
     Sample selection. 
     Respondent profile.
     Survey administration.

Charts.
Tables.

Arts & Intersections:

Categories: Private Sector