Author: Vidyard

Publication Year: 2017

Media Type: Report

Summary:

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

Abstract:

As businesses increase investments in video, it’s import-ant to have relatable benchmarks to evaluate success and identify opportunities. That’s why we’ve introduced the first Video in Business Benchmark Report analyzing the trends of businesses using video to support their marketing and sales efforts. These findings are based on first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last 12 months.

Data associated with companies that produce video as their primary business and those who monetize their video content has been omitted from this report. This data is also supplemented with findings from the Video Content Marketing Benchmark Study conducted by Demand Metric and Vidyard in October 2016. [Introduction, p.2]

Arts & Intersections: Economic Development

Categories: Marketing and Communications