Messages for the City

Project Added: January 9, 2022
Project Point of Contact: [email protected]
A billboard in Time Square saying 'Love in the time of Covid'

'Love in the time of Covid'

MAIRA KALMAN

Arts-and Intersections:

Community Cohesion, Health & Wellness

Collaborators:

The digital spaces for this citywide initiative have been generously donated by 20 Times Square and Maefield Development, American Eagle, Branded Cities, Morgan Stanley, Silver cast Lincoln Tunnel, and LinkNYC.

Location:

New York,

Region:

Genre/Discipline:

Community arts, Visual art

Population Density:

Urban

Large Intended Impact Area:

Locality/Town/City

Foundations:

OVERVIEW

Times Square Arts, Poster House, Print Magazine, and For Freedoms have launched a citywide public art campaign featuring artist-designed PSAs and messages of love, gratitude, and solidarity with New York City’s health care and essential workers.

ABOUT THE PROJECT

Radiating out from the screens of Times Square to the digital billboards above Lincoln Tunnel and nearly 1800 LinkNYC kiosks across all five boroughs, the initiative turns our city’s digital displays into platforms of public service and appreciation through the lens of established and emerging graphic designers and visual artists from around the world. The initial phase, launched on April 17, 2020, features work by over two dozen celebrated designers from around the world, all rallied by Poster House and PRINT Magazine. Phase two, beginning May 15, 2020, highlights the work of emerging and established visual artists and is led by For Freedoms, an artist collective dedicated to creative civic engagement, discourse, and direct action. A rotating display of designs will be on view in Times Square on an ongoing basis at the 15, 30, and 45- minute mark throughout each day.

 

PROJECT EVALUATION

Currently not available.