Location:New York, New York
Large Intended Impact Area:County/Multi-County Region
Did you know that if we can encourage 80% of the population to get vaccinated against COVID-19, we can achieve the community-wide immunity we need for social activities to return to normal? Currently, more than half of adult African Americans have expressed hesitation about the vaccine and have no plans to get vaccinated. Hip Hop Public Health is addressing the mistrust and debunking myths by offering a new series of free, engaging, evidence-based music video resources designed to increase vaccine literacy utilizing the transformative power of art, music, and science with the launch of “Community Immunity: A Rap Anthology About Vaccines.”
ABOUT THE PROJECT
The Community Immunity anthology complements Hip Hop Public Health’s trilogy of COVID-19 music video PSAs – 20 Seconds or More, 20 Segundos o Más and Behind the Mask, which were designed to inspire handwashing, social distancing, and mask-wearing.
This six-part animated rap anthology featuring Grammy®-winning rapper and Hip Hop Public Health Advisory Board Member, Darryl DMC McDaniels of RUN-DMC, deconstructs Vaccine Literacy into various topics that are presented in a series of five 60-second animated videos:
- VIDEO #1: What are vaccines and why do they work?
- VIDEO #2: Are vaccines safe and how do I know this?
- VIDEO #3: What are the common vaccine myths and misperceptions?
- VIDEO #4: What can I expect if I take the vaccine?
- VIDEO #5: Why is getting the vaccine better than getting infected with COVID-19
- VIDEO #6: What’s the deal with the variants?