Author: PlayNetwork

Publication Year: 2014

Media Type: Infographic

Summary:

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Abstract:

Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view. 

Arts & Intersections:

Categories: Marketing and Communications