Netmark's 2016 Guide to the Six Fundamental of Digital Marketing

Author: Netmark

Publication Year: 2016

Media Type: Report

Summary:

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

Abstract:

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.

During our years in business, we have spent hundreds of thousands of dollars on research and data to ensure that we are always ahead of the curve, allowing us to provide quality service to our clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. With this in mind, we wanted to make information readily available to anyone who wants to learn more about the basics of digital marketing.

These fundamentals will help you solve the two most important questions of online marketing: