Author: LinkedIn

Publication Year: 2016

Media Type: Report

Summary:

This LinkedIn Case Study shows how Adobe raised its brand awareness and captured the attention of hard to reach marketers with LinkedIn's marketing tool, Sponosored Content.

Abstract:

As a global leader in digital marketing and digital media solutions, Adobe’s tools and services allow customers to create groundbreaking digital content, deploy it across media and devices, and measure and optimize it over time. Using LinkedIn’s Sponsored Content, Adobe shared relevant updates in the LinkedIn feed targeted at marketing executives, significantly increasing their awareness for Adobe’s digital marketing solutions.

Arts & Intersections:

Categories: Marketing and Communications