Author: LinkedIn

Publication Year: 2016

Media Type: Report

Summary:

This short case study shares how Duke University used LinkedIn's maketing tool, InMail, to reach prospective students. The results were dramatic including high open rates and renrollement of new students that they could trace back directly to their inMail campaign.

Abstract:

Duke’s marketing team knew that LinkedIn could help them target their ideal candidates all over the globe.

“LinkedIn is a professional network for people who are interested in furthering their career, which is a natural fit for people who are interested in developing their careers through an MBA program,” says Hogan. LinkedIn’s InMail solution provided an ideal method for delivering a detailed email message that explained the program’s features, which included a call-to-action where prospects could sign up for information. Duke admissions counselors could then follow up with qualified prospects to encourage program applications. “This campaign gave us an opportunity to target the right people and make them aware of this program, and it was phenomenally successful,” Hogan adds. [Excerpt from case study p. 2]

Arts & Intersections:

Categories: Marketing and Communications