Author: Colourfast Printing

Publication Year: 2015

Media Type: Infographic

Summary:

This colorful infographic illustrates the psychology behind logos, breaking down how they affect consumers' perceptions of a brand. From typeface to color and shape, every aspect of a brand's logo implies something about the company's identity to the viewer.

Abstract:

This colorful infographic illustrates the psychology behind logos, breaking down how they affect consumers' perceptions of a brand. From typeface to color and shape, every aspect of a brand's logo implies something about the company's identity to the viewer. For example, a circular or curved logo like Pepsi's suggests community, sending a positive emotional message. The color blue -- used in the Facebook and Visa logos -- tells potential clients and consumers that the brand is strong and trustworthy, and instills a sense of calm. FedEx has minimal spacing between the letters of its logo, because this reflects the tight, speedy service it offers.

Arts & Intersections:

Categories: Visual Art, Marketing and Communications