National Arts Publications Database

The National Arts Publications Database is a bibliographic tool that gives access current and historical information on a multitude of topics related to arts administration and policy. The database contains over 7,000 bibliographic records—providing arts administrators, policy researchers, and advocates with an asset to help them locate information on arts policy and practice and arts administration resources and best practices. Many recent entries to the database may also include the actual publication for download as well. When possible, Americans for the Arts has included the publication for download, but in many cases the database is purely bibliographic by design.

Comprehensive Information on Arts Administration, Policy, and Practice

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Author: Hessenius, Barry

Publication Year: 2016

Media Type: Report

Hessenius uses variables such as organization life-span, annual budget and focused discipline to show us communication trends throughout arts organizations

Categories: Marketing and Communications

Author: Americans for the Arts

Publication Year: 2016

Media Type: Report

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current…

Categories: Visual Art, Public Art, Performing Arts Organizations, Participation, Marketing and Communications, Local Arts Agencies, Funding, Federal, Economic Impact, Arts Education

Author: Netmark

Publication Year: 2016

Media Type: Report

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to…

Categories: Marketing and Communications

Author: LinkedIn

Publication Year: 2016

Media Type: Report

This short case study shares how Duke University used LinkedIn's maketing tool, InMail, to reach prospective students. The results were dramatic including high open rates and renrollement of new students that they could trace back directly to their…

Categories: Marketing and Communications

Author: LinkedIn

Publication Year: 2016

Media Type: Report

This LinkedIn Case Study shows how Adobe raised its brand awareness and captured the attention of hard to reach marketers with LinkedIn's marketing tool, Sponosored Content.

Categories: Marketing and Communications

Author: Shue, Jordan

Publication Year: 2016

Media Type: Toolkit

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a…

Categories: Private Sector, Partnerships, Marketing and Communications

Author: reputation VIP

Publication Year: 2015

Media Type: Infographic

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

Categories: Marketing and Communications

Author: Acevedo, Salvador and Madara, Monique

Publication Year: 2015

Media Type: Report

The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide…

Categories: Marketing and Communications

Author: Americans for the Arts

Publication Year: 2015

Media Type: E-Book

This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.

Categories: Marketing and Communications

Author: Kramer, Bryan J.

Publication Year: 2015

Media Type: Book

As modern marketing becomes increasingly technology-based, it’s important to remember that the tech is a means to an end: sharing stories, information, and emotion to make a human connection. Shareology explores the history of sharing and how it…

Categories: Marketing and Communications