NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Why Snapchat Matters to Marketing

Author: Andrew Hutchinson

Publication Year: 2017

Media Type: Infographic

Summary:

It's impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and - according to Snapchat - is used by 41% of all 18 to 34 year-olds in the United States.

Abstract:

Snapchat does face challenges (latest reports suggest that Instagram Stories has taken significant market share from the yellow ghost), if your target market is younger users, it may just be the perfect vehicle for your brand message.
 
Underlining this, Webpage FX have created this new infographic which looks at Snapchat's key audience stats, advertising options and best practices, helping to give businesses a better understanding of what the platform offers.

Arts & Intersections:

Categories: Marketing and Communications

ADDITIONAL BIBLIOGRAPHICAL INFORMATION

Series Title:

Edition:

URL: http://www.socialmediatoday.com/social-business/why-snapchat-matters-marketing-…

SBN/ISSN:

Pages: 1

Resources: Document

PUBLISHER INFORMATION

Name: Social Media Today

Website URL: http://www.socialmediatoday.com/