NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Why Snapchat Matters to Marketing
Author: Andrew Hutchinson
Publication Year: 2017
Media Type: Infographic
Summary:
It's impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and - according to Snapchat - is used by 41% of all 18 to 34 year-olds in the United States.
Abstract:
Snapchat does face challenges (latest reports suggest that Instagram Stories has taken significant market share from the yellow ghost), if your target market is younger users, it may just be the perfect vehicle for your brand message.
Underlining this, Webpage FX have created this new infographic which looks at Snapchat's key audience stats, advertising options and best practices, helping to give businesses a better understanding of what the platform offers.
Arts & Intersections:
Categories: Marketing and Communications
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL: http://www.socialmediatoday.com/social-business/why-snapchat-matters-marketing-…
SBN/ISSN:
Pages: 1
Resources: Document
PUBLISHER INFORMATION
Name: Social Media Today
Website URL: http://www.socialmediatoday.com/