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RenGen: Renaissance Generation
$20.00
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Description:
The Rise of the Cultural Consumer and What It Means to Your Business
Patricia Martin, cultural marketing expert and speaker at the National Arts Marketing Project conference, argues that our country is on the precipice of a major cultural renaissance in her new book RenGen: Renaissance Generation--The Rise of the Cultural Consumer and What it Means to Your Business. Based on extensive research with 1,400 marketing executives, major foundations, and cultural institutions, Martin shows how to leverage the sea change that is occurring in our communities.
"Finally, a richly researched and highly interesting study of cultural consumers," says Philip Kotler, author and marketing guru. "Many organizations could benefit greatly by focusing on this group."
| Member Price: $18.50 |
Nonmember Price: $20.00 |
Author: Patricia Martin
Book Info: 236 pp, paperback (2007)
Publisher: Platinum Press
Product #: 691341
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