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Media Rules

$25.00

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Description:
Mastering Today's Technology to Connect with and Keep Your Audience
This new resource skillfully discusses what it takes for today's leaders to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything your organization does through different lenses and how to distinguish yourself from the competition. Working with the tools in this book can also help you position your organization to tap into new markets and better resond to today's challenges.

Media Rules is co-authored by Brian Reich, a featured presenter at the 2009 National Arts Marketing Project Conference in Providence, Rhode Island from October 30th through November 2nd.

Member Price: $22.50 Nonmember Price: $25.00

Author: Brian Reich and Dan Solomon
Book Info: 230 pp, hardcover (2008)
Publisher: John Wiley & Sons
Product #: 108886

 
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